Matching job seekers with future employers must be challenging. Whenever I meet a recruiter I am always fascinated by them … they would require an interesting mix of skills, a dedication to sales and an ease with people that pushes, cajoles and encourages. They also need to be excellent networkers.
So it comes as no surprise to see Guy Kawasaki opening his own job board. But this is a job board with a difference. Guy puts his credentials out there for all to see right up-front — find out about his traffic, his audience demographic, and even get instant feedback from his audience via the comments. And, of course, Guy is hugely influential and could boast (should he want to) many leading business figures from the US and around the world, making this new job board an instant challenger in the recruitment market.
What I find quite fascinating (oh ok I know I am currently "fascinated" by sooo many things) is the way entrepreneurs such as Guy Kawasaki are using blogs to quickly spin-off and test new business ideas. The ones that are able to gain an immediate audience work, while others that fail simply disappear. It reminds me of the way TV channels promote their own shows … with good, connected and contextual linkage and targeted advertising. Now I am thinking "The Kawasaki Blog Reality TV Show" … starring … well you (and if you don't believe me, check a copy of TIME magazine — when do they ship to Australia?).