Marketers and programmers can work well together … or they can have a love-hate relationship. I am sure you all have stories about where the relationship worked or where it fell apart (send me the funny ones) … but many of you will be able to relate to this post by Seth Godin – the 10 things programmers might want to know about marketers".
Having worked on both sides of the fence, I thought I would try and write 5 things that marketers might like to know about programmers:
- Programming sometimes just doesn’t work. Sure the code worked last week … but at the moment it just doesn’t.
- Your lack of planning and adequate briefing does not constitute a high level emergency on my part.
- I might IM my partner in the next room, but it doesn’t mean I smell bad.
- If you can’t define your audience for me, then I can’t make an experience that will suit them.
- There is no magic wand. There is no silver bullet. If there was I could have used it on an account manager.
- Don’t forget creative because I can make it work correctly (maybe even beautifully), but if the interface stinks, then no one will touch it.
Feel free to add your own!
One thought on “Marketers v Programmers”
This is so right on! One of my roles back when I did Internet strategy work was to facilitate meetings between IT and Marketing. I loved it and found it very entertaining. But it was a challenge for some of the very observations you make.
Had flash backs as I read this spot on posting.
Thanks for the memories and the conversation!
Comments are closed.