Storytelling through Interactivity

OK … you may have seen this site already — but I do like the way that the story unfolds in various interactive ways. In this new site for Mercedes Benz, the designers demonstrate the features of the new car using cool Flash animation and effects. And while the technology is cool, you are able to piece together the story they want you to know – even if you only click, drag, rollover or drag and drop a few times.