OK … blah blah … we can all be critics, but what can we work with to make a prototype 20% better?
Here are my tips:
- Have a single great message. Don’t waste your time being all things to all people. Put your key message up front and make it in-your-face.
- Capture the imagination. Appeal to the imagination and the emotions of your audience. Take them out of the place they are in, make them forget where they are, and then show them something they did not expect.
- Say it at least three times. Don’t expect someone to remember your message. Tell them, tell them and then, tell them again.
- Weave a story. Don’t just expect someone to "get it". If it is your product you have been living and breathing this for quite some time. Find a way to let your audience in on your story and then give them the language, the ideas and anything it takes for them to tell your story to someone else.
- Finish with a hit between the eyes. If they aren’t gasping by the end, then you haven’t sold it in.
Got any other tips? I would love to hear them!