Sleeping Giants Take on Fake News and Brands – Is Your Brand Ready?

We have all heard about the vast network of fake news sites that spread disinformation during the recent US Presidential Campaign. These sites use the same clickbait strategies that propelled sites like Upworthy to the top of the digital media scrapheap – inflammatory headlines, sensationalist stories and catchy hooks that tempt you to click just once...

Advertising in 2020 – Let’s Hope There’s Fire

John Willshire and Mark Earls make you think. They chisel and shape ideas until they are sharp enough to be carved into your mind. As part of the Wharton Future of Advertising program, they put together this presentation that provokes a conversation around advertising and what it might look like in the year ahead. Take a look through, it’s quick and it will...

CMO to CIO – It’s Time We Talked

When we crowdsourced the first The Age of Conversation book back in 2008, the idea of working from the outside-in was untested. Over 100 marketing innovators from 15 countries shared their thoughts and early experiences and Drew McLellan and I produced a book that would go on to create a community, showcase the early adopters and leading social media...

Here’s to Your Strange Heart

Many, many years ago – back in my early days of social media, I connected with a very strange person. His name is Mike Wagner. He was a boldly creative and generous spirit that leaped at me out of the vast sea of social media chaos. I loved his energy and his thinking. But the thing is … he stood out. We connected. We conversed. And after many years of...

Want to Write a Book? Join Age of Conversation #4

Have you ever wanted to see your name in print? Do you have ideas you’d like to share with a global audience? This may be the opportunity that you have been waiting for! Over the last four years, Drew McLellan and I have instigated and published three books exploring the Age of Conversation. These crowdsourced books have brought together over 400 authors,...

Creative is Back – Conversational Topics with Responsys’ @simonoz

As I sat bleary eyed in the audience at the Ad:Tech Sydney breakfast briefing this morning, three words sailed over the heads of the audience and slapped me awake – “creative is back”. He said it again for added impact – creative is back. Gavin Heaton @servantofchaos “creative is back” says @simonoz #adtechbb #responsysadtech 14 Mar 12 Reply...