I like to think that when I ran a digital agency that my team loved me. I like to think that my demands were, for the most part, not unreasonable. Or that my scoping and project planning came close enough to achievable. But I also know that my expectations would sometimes be unreasonable. Or that “going above and beyond” really did mean going to the CEO’s house.
The thing is, marketing without IT is almost impossible now. Imagine if you had to revert to faxes (what are they?). Or hand drawn mock-ups. Or “camera ready art”.
This is why marketers and technical teams need to work on better relations. We need better ways to communicate. And even just respect some professional boundaries.
Will it happen? It can. And it needs to. Because your dev is the centre of your universe.
The rise of streaming social media continues to produce surprising results. We have Meerkat and Periscope putting powerful, real time streaming capabilities into our hands at the touch of a button, we have Facebook Live Video in selected release – and now, one of my new favourites, Blab.im offering a virtual, live streaming app for panel and group discussions.
But if you have tuned into a Meerkat or Periscope stream, you’re likely to find them largely one dimensional. To host and hold a stream of people, you really do need to have a level of comfort in front of the camera. Add to this the difficulty with storage and replay, then the utility value of the stream can be quite minimal.
The group format of Blab, however, has a number of benefits over the single live stream offered by Meerkat and Periscope:
The panel format means that the performance pressure is shared by three other participants
Real time discussion can take place directly rather than via text/messaging
Discussions can be opened out through the platform, via Twitter or messaging.
But the best thing to do is to watch a Blab in action. Here, MediaScope’s Denise Shrivell does a wrap-up of the Australian Ad and Media Industry with Jules Lund, Charlotte Valente and Seb Rennie – along with contributions from others. Usually this kind of production would take coordination, equipment, scheduling and so on – but with Blab, participants beamed in (and out) without leaving their offices. It’s fantastic to see where this may go.
When Disruptor’s Handbook and Constellation Research hosted an evening meetup recently for the Australian launch of Ray Wang’s Disrupting Digital Business book, we were hoping to get some conversation going amongst the audience. We talked all manner of disruption – from innovation to technology, big data to marketing – and everywhere in between. But it wasn’t until we hit the topic of Privacy that debate really kicked off.
It was all in. Twenty or thirty of Australia’s leading business innovators held forth in open debate. And after an hour or so, we realised we’d only scratched the surface. There was plenty more work to be done.
And while there were contrasting views and concerns, one thing was clear. We are all now subject to much greater openness – and therefore at risk of some part of our privacy being compromised. So what are we to do?
Do you ever wonder what you want to be when you grow up? Have you asked this at age 20? 30? 40? 50? Beyond?
Do you look at your career, your choices and your reflection in the mirror and wonder how you have arrived where you have found yourself?
Too often we find that our choices are made for us and that we find ourselves swept along on the path of someone else’s life. How do we change this? Regain our sense of purpose? Annie Parker, co-founder of Telstra incubator, Muru-D shares her story of what it takes to live a rewarding life. It’s a talk given as part of the Do Lectures and she suggests there are four things you can do:
Say no to something as a catalysing decision for a new awesome beginning
Pay it forward by helping others
You’ll need to watch the video to learn the other two insights. It’s 16 minutes well spent on changing your life.
Public figures attract a lot of bile on social media. But there is a special kind of hatred that seems to be reserved for politicians – especially female politicians. The very public campaigning against Australia’s first female Prime Minister, Julia Gillard, will certainly be remembered for the dog whistling and sexism that passed for public debate. It marked a low point in political discourse – one from which we have scarcely recovered.
It certainly seems that many in the Australian population still struggle with successful women on the public stage.
So what is a politician to to? Resort to the broadcast media? Or create their own?
South Australian Greens Senator, Sarah Hanson-Young has taken a leaf out of US Talk Show Host, Jimmy Kimmel’s book, and has started sharing some of the more colourful – and downright rude – messages that she receives via her YouTube channel. Introducing “Pleasantries with Sarah Hanson-Young”, the senator explains:
As a federal senator, I receive a lot of correspondence. Today, I am going to share with you some of the more heartwarming messages.
What I like about this forthright approach is that, where possible, Twitter identities are shared. It’s great to see some of this kind of “feedback” get the ridicule it deserves.
But even better than that, it’s great to see some of our politicians giving some creative thought to the way that they engage with the public. If only more of them actually engaged with technology they might not pass such ill-informed legislation as the Data Retention laws – and we’d all be better off for it.
I never wanted to be a businessman. All I wanted was to do my craft … and climb mountains.
— Yvon Chouinard, Founder of Patagonia
Origin stories are vitally important for your business. They are vital for the way that your customers perceive and engage with you and they are vital for your employees. But the reason they are important is because they provide us all with a narrative that speaks to our sense of purpose.
Often when we think of purpose, we think of our “mission” statements – or our “vision”. But purpose goes beyond these often banal statements. Purpose speaks to our hearts not to our heads. If it is not a driving energy, then it’s only words on a page.
The challenge is that our “purpose” is hard to define.
And in many ways, this is why it is so important. It is what marks us out as unique or worthy of attention. It’s both an energy that propels us and a sense of gravity that attracts others.
Watching this video was an interesting experience. It’s not really a documentary about the clothing brand, Patagonia. It’s the story of the business’ owners and customers. It is brand storytelling at its finest. As Mitch Joel explains, this is how your brand should tell a beautiful story. And one of the things the video does well is that it shares Patagonia’s purpose. In doing so, it not only attracts an audience, it brings them into the experience of the story.
And while not all of us have the kind of budget that allows us to produce a 30 minute case study of this quality, every single business has an origin story. And telling that story can transform your business and the relationships you create around it. So I wonder, how are you telling your origin story today?
Many years ago – a time lost in the mists – my first job was as an accountant. Actually, it was as a “trainee accountant” – I studied at night at worked by day. It was a hard slog – and it wasn’t a job that I loved. Eventually I ditched that work/study combo for the much more lucrative opportunity to make theatre and write under the auspices of a degree in the Arts (ahem). But I have always had a grudging affinity with accountants.
But I will be honest – it’s a conservative profession. So when it comes to social media and branding, accounting and accounting-related professions are behind the 8-ball. After all, we trust them with our money, our taxes and what we would consider our financial future – so we rightly expect a degree of decorum. Risk aversion. Security.
So when accounting software business, MYOB comes out with a sassy promo like this, you have to sit up and take notice.
What do you think? Are you loving your job this much?
What is a startup? How is it different from a small business? And what role does innovation and/or technology play in a startup?
These are some of the first topics addressed by the new “entertainment startup” web-cast show, That Startup Show. Hosted by Dan Ilic and streamed live, the show takes a leaf out of ABC’s The Gruen Transfer – a smart, funny and insightful panel drilling into focused topics interspersed with clips and live pitch sessions.
Panelists Bronwen Clune, Alan Noble and Sebastien Eckersley-Maslin, provide an industry perspective and Dan Ilic does a great job of keeping the conversation flowing. They take live tweet questions from the crowd and cover a vast range of topics in a very short time.
This first episode marks an important innovation in the development of the Australian startup ecosystem. It’s “StartupAus” beginning to tell its own stories at scale. And that can only be a good thing. Looking forward to Episode 2.
Disadvantage can shape an entire life. This short, animated film by The Smith Family called, David & the Big Heavy, follows the true story of a young boy struggling to cope with issues at home and school as his family adjusts to life in a new country.
But then something happens that he could never have imagined.
Watch and share and help change someone else’s story.