The Business of Being Social

This presentation was part of the City of Sydney library workshop program at the Customs House Library. I spoke on the topic of Social Media for Enterprise 2.0 to a packed room of people hungry for knowledge (or maybe it was just lunchtime hunger I was sensing).

I shared some of the results of my recent Outlook for Australian Social Business 2012 report, explained some of the frameworks that I have created (like this one on social business maturity and how to build trust in social networks) and hopefully showed how we can address some of the challenges faced by businesses wanting/needing to engage with customers, partners and other stakeholders via social media.

In response to questions, I was luckily able to point to the Getting Started with Online Marketing infographic. Again, it is a great checklist for new and experienced practitioners alike. Hope you like the presentation!

Getting Started with Online Marketing

Over the last couple of years I have developed checklists galore, but some of the most useful have been the most simple. One in particular I use when setting up a new blog or website. It steps me through the process of establishing a digital footprint – the spaces in which your online conversations and interactions will take place.

And while these checklists are great, usable and effective, they are nowhere near as pretty as the unbounce Noob Guide to Online Marketing.

I will be printing this out and ticking off the spokes in the wheel. And then, when the footprint is done, it's down to some quality time with Darren Rowse's 31 Days to Build a Better Blog. From there it is almost like clockwork!

Via Andy Moore.