Jun 12, 2019

There are some things I like about Apple products. When they “just work” they are great – but over the last few years, the limits of a closed ecosystem have been exposed. These days we are looking further afield for our design-conscious devices, content and computing. Even the once transformative iTunes is closing down. But when Apple recently...

Jun 2, 2019

Each of the social media platforms continually evolve their platforms, approaches and algorithms. Sometimes these changes are noticeable and require us to reset our expectations and use. Other times, the changes appear invisible – yet impact our ways of working. For marketers this can prove frustrating – and occasionally exciting, with new benefits...

Apr 10, 2019

Visual content attracts people to your site and services. But visual content – and in particular – infographics -have a very specific job to do. They have to help progress your customer’s journey. Around 60% of customers have already done research and are thinking about buying by the time they find your website. This means: 60% of your visitors need...

We all want to believe in something larger than ourselves. We want to believe that our words, deeds and actions can make a difference in the world – what Steve Jobs described as “making a dent in the universe”. But over the last decade, it feels like we have all been knuckling down, focusing on near term data – the next quarter, the...

Feb 11, 2019

I have long been a fan of checklists. I have them for a whole range of marketing and project activities – from events to workshops, website and product launches to employee onboarding. And while I often remember most of what needs to be done, there are some best practices – or nuances – that make a big difference to the outcome. More...

Nov 26, 2018

When we build innovation teams, we always ask for skill diversity – we want hackers, hipsters, hustlers AND humanitarians all working together. It’s a magical combination of skills, perspectives and interests. Often, however, we struggle to find enough marketers and sales people to contribute.  Interestingly, it’s also something we often find...

Nov 21, 2018

When it comes to city life, there are many dimensions to “liveability”. We can look at infrastructure and its impacts – like how long it takes for citizens to commute from home to their workplace. We can look at life expectancy. Or use of communal space.  We can think about the future and how we’d like to provide alternatives to those...

Nov 7, 2018

It’s interesting when I think back on it. Years before I became an all-in marketer I worked in publishing. I honed my craft (and it felt very much like a craft), learned about as many aspects of the industry as possible and revelled in the thought that I was part of a profession that reached back centuries. Of course, one of the things that I did was to...