Future of Work

Facebook Steps in to Train Journalists

Posted by on Oct 25, 2016

Software companies have built and scaled their businesses by creating and nurturing developer ecosystems for decades. They start with a few, dedicated and passionate evangelists...

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Innovation

Posted by on Feb 13, 2019

We all want to believe in something larger than ourselves. We want to believe that our words, deeds and actions can make a difference in the world – what Steve Jobs described...

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Big Data

Posted by on Feb 13, 2019

We all want to believe in something larger than ourselves. We want to believe that our words, deeds and actions can make a difference in the world – what Steve Jobs described...

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Activism

Be Curious and Have a Point of View

Posted by on Aug 15, 2017

In this always-connected, digital world, I often see and hear things that I agree with. Or disagree with. Some of this is deep content – articles or videos that take time to...

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Recent Posts

Dear Tech: Let’s Do Better

We all want to believe in something larger than ourselves. We want to believe that our words, deeds and actions can make a difference in the world – what Steve Jobs described as “making a dent in the universe”. But over the last decade, it feels like we have all been knuckling down, focusing on near term data – the next quarter, the...

16 Tips for Your Next Trade Show

16 Tips for Your Next Trade Show

Feb 11, 2019

I have long been a fan of checklists. I have them for a whole range of marketing and project activities – from events to workshops, website and product launches to employee onboarding. And while I often remember most of what needs to be done, there are some best practices – or nuances – that make a big difference to the outcome. More...

When it Comes to Startups, Storytelling Make the Difference

When it Comes to Startups, Storytelling Make the Difference

Nov 26, 2018

When we build innovation teams, we always ask for skill diversity – we want hackers, hipsters, hustlers AND humanitarians all working together. It’s a magical combination of skills, perspectives and interests. Often, however, we struggle to find enough marketers and sales people to contribute.  Interestingly, it’s also something we often find...

Hacking Liveability in a Smart City

Hacking Liveability in a Smart City

Nov 21, 2018

When it comes to city life, there are many dimensions to “liveability”. We can look at infrastructure and its impacts – like how long it takes for citizens to commute from home to their workplace. We can look at life expectancy. Or use of communal space.  We can think about the future and how we’d like to provide alternatives to those...

The Marketing Therapist

The Marketing Therapist

Nov 7, 2018

It’s interesting when I think back on it. Years before I became an all-in marketer I worked in publishing. I honed my craft (and it felt very much like a craft), learned about as many aspects of the industry as possible and revelled in the thought that I was part of a profession that reached back centuries. Of course, one of the things that I did was to...

Why Design Matters

Why Design Matters

Jul 30, 2018

I have always loved colour and type. Even when I worked as an editor – where my focus was words – I was particularly interested in the way that design, typography, words and imagery could combine to create an amazing emotional and intellectual response. Some of my interest here was intuitive, and some was studied. I worked to understand layout. I...

Join Us for #CoffeeMornings in #Singapore this Friday

Join Us for #CoffeeMornings in #Singapore this Friday

May 13, 2018

Update: it seems the very first #coffeemornings in #singapore has outgrown itself. We’ll now be at Pickleville, 140 Robinson Road – Level 4. For over 10 years now, we have been hosting a meeting of various strategy, digital, social media, innovation and tech types each Friday morning in Sydney’s Surry Hills. We have seen the rise and...

Surprise and Delight: Sometimes Advertising Wins

I have to admit that most advertising bores me. It’s like watching a brochure being made. You know the point that is being made, understand the style and brand consistency, and wait for the call to action. Now I also know how difficult it is to take a brief, design creative work to deliver against that brief and get the client to approve it (or more...