The Future of Your Brand is a series of articles exploring the changes and challenges facing brands in the immediate and near futures. It is broken down into the following topics:
- Introduction: A brief intro to this series.
- The Future of Your Brand is PLAY: Part 1 looks at what can we learn from kids and the way that they comprehend and respond to marketing. Part 2 digs into the anatomy of P-L-A-Y. Part 3 looks at how is this shifting to adults and proposes an approach that allows brands to learn from kids and to tap into our kid-like behaviours -- kidsperience.
- The Future of Your Brand is MICRO: Looks at the small brand interactions that are crushing the concept of the "big idea".
- The Future of Your Brand is PERFORMANCE: Underway ... looks at the power of performance and what "live" means for your brand.
- The Future of Your Brand is CONTENT: Underway ... looks at the reasons that content will drive the future of your brand.
- The Future of Your Brand is YOU: Underway ... what is the personal dimension of your brand and why it is important to go beyond the distancing strategies of traditional marketing.
There may well be additions to this list as the project rolls on.
At the moment, the plan is to produce this series as a book or PDF download. It will be available via Lulu.com. AND you can even buy a The Future of Your Brand T-shirt at Cafepress!
