Future of Work

Facebook Steps in to Train Journalists

Posted by on Oct 25, 2016

Software companies have built and scaled their businesses by creating and nurturing developer ecosystems for decades. They start with a few, dedicated and passionate evangelists...

Read More

Innovation

When it Comes to Startups, Storytelling Make the Difference

Posted by on Nov 26, 2018

When we build innovation teams, we always ask for skill diversity – we want hackers, hipsters, hustlers AND humanitarians all working together. It’s a magical...

Read More

Big Data

Putting the You in YouTube

Posted by on Oct 16, 2017

We all know that YouTube has become an internet powerhouse. It’s the one place that we spend more time on than Facebook, and it’s the world’s second largest...

Read More

Activism

Be Curious and Have a Point of View

Posted by on Aug 15, 2017

In this always-connected, digital world, I often see and hear things that I agree with. Or disagree with. Some of this is deep content – articles or videos that take time to...

Read More

Recent Posts

Hey BizCover Insurance, Welcome to the Internet

For the last few years I have been using BizCover for business insurance. It has been very competitive and convenient. Until now. A couple of weeks ago, my bank noticed a suspicious transaction on my account and alerted me. After a quick call, we realised that it was entirely fraudulent – which meant that my card number had been compromised and needed to be...

Marketing Dividends – Is it Time to Re-evaluate Digital?

The promise of digital targeting has had marketers salivating for years. We would be able to identify, reach, engage and convert consumers one-to-one at scale thanks to technology. Better yet, with mobile devices, we could bring an offer to a consumer who was physically close to our retail outlet thanks to big data, mapping and location services. Accordingly,...

Digital rule #1: Don’t host where you register

One of the challenges of digital strategy is that you are – in most instances – wedded to a history of previous technology decisions. So while you may come in to an organisation to overhaul the strategy, you might find yourself constrained by some bad search engine optimisation, platform and publishing choices or hosting restrictions. Generally...

Bursting the Blandness Bubble

So much advertising is bland, characterless, unimaginative. It makes me wonder how agencies are briefed and sometimes why. But it’s easy to live in a bubble and only see what you are directed to see. Some days you need to burst that bubble. You are...

Interaction: GroupM’s Take on Digital

I am always interested to see how different lenses on the same subject reveal insights. For example, B2B marketers have a particular skew when it comes to digital and social media – it is hard edged, data driven and technology enabled. This is particularly true for large scale tech companies – but is an approach that has been resonating across...

A Market Like No Other For Goodness Sake

When I was a vegan I became fascinated by the machinery of modern agriculture. And I don’t just mean the tractors – I mean the massive supply chain, refrigeration, logistics, buying and planning mechanisms that bring fresh food to our tables. It seemed that there were more than a million miles between the source of our food and its destination. It made me...

Game Changers: So Bad it’s Good

Is this ad, “The Game Changers” from the Department of Finance, the worst waste of taxpayer’s money or the most ingenious? Clearly performed by members of the Australian Public Service and not by professional actors, the dialogue comes across as clunky and cliched. Creative Edge’s Dee Madigan calls the ad “hilariously bad”....

The Importance of Being Informal

For the last (almost 10 years), a group of marketing and social media enthusiasts have been meeting for coffee. We arrive around 8am each Friday at Sydney’s Single O cafe in Surry Hills for coffee and conversation. Some of us work in social or digital media as a profession. Some of us are involved as part of an interest. And a few are only in it for the...