Future of Work

Facebook Steps in to Train Journalists

Posted by on Oct 25, 2016

Software companies have built and scaled their businesses by creating and nurturing developer ecosystems for decades. They start with a few, dedicated and passionate evangelists...

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Innovation

When it Comes to Startups, Storytelling Make the Difference

Posted by on Nov 26, 2018

When we build innovation teams, we always ask for skill diversity – we want hackers, hipsters, hustlers AND humanitarians all working together. It’s a magical...

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Big Data

Putting the You in YouTube

Posted by on Oct 16, 2017

We all know that YouTube has become an internet powerhouse. It’s the one place that we spend more time on than Facebook, and it’s the world’s second largest...

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Activism

Be Curious and Have a Point of View

Posted by on Aug 15, 2017

In this always-connected, digital world, I often see and hear things that I agree with. Or disagree with. Some of this is deep content – articles or videos that take time to...

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Recent Posts

Putting the You in YouTube

Putting the You in YouTube

Oct 16, 2017

We all know that YouTube has become an internet powerhouse. It’s the one place that we spend more time on than Facebook, and it’s the world’s second largest search engine. There are many more statistics and stories to tell in this interesting infographic from Filmora. But the most interesting thing – for me at least – is that the...

Go #SocialFirst for Customer Care

Remember when “Digital First” was the marketing catch-cry? Or “Mobile First”? Living in a world of constant change means that, as marketers, we have to continuously refine our approach. We need to test and tweak our messaging, adjust our spend and targeting, and reconsider and re-evaluate our technology stack. That’s right,...

Be Curious and Have a Point of View

Be Curious and Have a Point of View

Aug 15, 2017

In this always-connected, digital world, I often see and hear things that I agree with. Or disagree with. Some of this is deep content – articles or videos that take time to engage with. But some of the content is simple, cursory, scrollable. I can look at it and move on with barely a moment’s regard. The thing is, however, that I HAVE had a regard....

Southern Rail UK Breathes Life Back into Social Media

Topics of conversation have become depressingly heavy across most social media channels. What with Brexit, Trumpmania, Climate Change and a general sense of dystopia pervading Twitter and Facebook, not even the #inspiration hashtag of Instagram can compete. Years ago, when I worked on digital and promotional strategy for McDonald’s, we’d constantly return to...

Buzz Aldrin Gives No F***s

When you’ve been beyond Earth’s orbit, I expect you have a different view of the world, it’s people and it’s leaders. And as someone who has “the right stuff”, Buzz Aldrin, certainly can lay claim to having firm views and a sharp ability to analyse the data laid out before him. Here he is providing Marcel Marceau level...

Snapchat Ghost Mode – and how to protect your child from snap stalkers

Technology shifts and changes so quickly that it can be hard to keep up. Almost every day there are updates to your computers, “patches” to fix software, improvements to the apps on your phone and more. If you are like me, you’ll have automatic updates on so that these changes take place in the background – often overnight – so that when you turn on...

If You Can Only Try

Living, as we do, in a time of rapid change. Of transformation and uncertainty. It can be difficult to see what our long term future holds. You can see it in the words we use to describe our lives. These words are flat. Uninspired. Transactional. We have entire governments swept to power on the back of the laziest of phrases and political slogans masquerading...

The Sundays on a Sunday

One of my favourite bands from the 80s, The Sundays, slipped from public view in the late 1990s. And yet their alternative, melodic pop still sounds as sweet today as I remember it decades ago. When I play their music, it makes me feel like I am padding my way through the Enmore Theatre, shoes sticking to the crunchy carpet, the sound reaching all the way...