We often think that we have to live through a lesson to learn from it. But the smart ones. The cleverest ones. Those most wanting to survive and thrive, learn from the lessons of others.
So if you are the sort of person who ever wanted change the world in which you live – and live to tell the tale as well, spend some time leafing through Tara Hunt’s great presentation.
Having watched Gasland the movie late last year I was astounded to learn that coal seam gas mining was planned in Australia. Surely, I thought, we’d learn from the tragic lessons of others. Imagine my surprise then to learn that not only was CSG mining already taking place on a large scale – but that mining exploration rights were being granted in rich and fertile farm lands (you know the ones that feed Australia’s growing population) – as well as under the homes of Sydney siders.
In an attempt to provide an alternative view of the personal impact of CSG mining (the impact on families and on farmers – and even farming families), GetUp! have created this video. They are aiming to raise funds to have this appear on TV across the country – in part to combat the mining industry’s advertising blitz.
I’d never really thought of cello playing as a blood sport, but Sulic and Hauser bring a touch of gang warfare to this cello dual version of Smooth Criminal (via John Hagel). There’s even a guitar face moment – and we all know what that means, right?
UPDATED! By far, the largest proportion of suicides in Australia is men aged 18-44. The figure is close to 80 per cent. For some men, it’s depression, stress or peer pressure, for others it is sexuality, career pressure, body image, addiction or breaking up with a partner. It can be any number – or combination – of things.
But if you are facing these challenges, the best thing you can do – is Soften the Fck Up. This new campaign by Ehon Chan aims to challenge the traditional Australian notion of manhood – when you’re not feeling right, it’s not time to harden up – it’s time to soften up. And you can start by reading the experiences and stories of others. You can share your own.
In 2009, Mark Pollard and I collected 30 stories about reinventing manhood – called the Perfect Gift for a Man (which you can still download for free). It is great to see this important awareness raising continue.
Sean Carmody has delivered some more detailed statistics from the ABS (2009):
Suicides (all ages): 2,130 Male suicides (all ages): 1,631 Female suicides (all ages): 499 Suicides (18-44 y.o.): 1,114 Male suicides (18-44 y.o.): 866 Female suicides (18-44 y.o.): 248 All deaths (all ages): 140,760 Male deaths (all ages): 72,320 Female deaths (all ages): 68,440 All deaths (18-44): 6,660 Male deaths (18-44): 4,533 Female deaths (18-44): 2,127
So, a few ratios we can arrive at are:
(male suicides all ages)/(all suicides all ages) = 77%
(male suicides 18-44)/(all suicides all ages) = 40%
(male suicides 18-44)/(all suicides 18-44) = 78%
(male suicides 18-44)/(male deaths 18-44) = 19%
Which ever way you cut these numbers - it is clear that we are seeing way too many suicides in this country. It is also clear that there is help available, there are options - and futures to grasp. Start by Softening the Fck Up.
Sometimes there really are customer that you DON’T want. The Alamo Drafthouse Cinema in Austin, Texas asked one theatre-goer to leave after texting too often during a film. Later she called and left a voicemail. The folks at the Alamo shared this on YouTube.
A couple of weeks ago I wrote a piece for MarketingProfs – Google Gets Emotional When Telling Stories … And So Can You. It showcases a video for Google’s Chrome web browser and talks not about the technology but about the emotional impact of that technology on our lives. It’s a great piece – check it out.
But can you apply the same storytelling approach to other sectors? Of course! Ann Handley shares this great brand story from the non profit sector.
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