Don’t Tweet at Me in that Tone of Voice

Setting tone of voice in social media is a challenge. How do you balance the assertiveness and authority with a sense of engagement and approachability? How do you strike a tone that delights your customers and attracts new prospects? And what is that “distinctive” personality that can only be expressed through text and how do you create it consistently? Tone...

Hootsuite and the Instagram Integration You’re Still Waiting For

Instagram has been wildly successful in building an alternative and deeply connected community of users. And I say “community” for a reason. Far more than the one-to-one-to-one connection that has made Facebook so popular and adoptable, Instagram’s connection architecture provides an easy way to connect people with similar interests and passions. And it does so...

Selling on the Web – Landing Pages that Work

While brand websites attract the lion’s share of marketing budgets, the great, largely hidden, power of selling on the web is driven by landing pages. How do landing pages work? I prefer to create landing pages with a single job in mind – to help the web visitor take the next step in the buyer’s journey. That may mean: I want to change our relationship so that...

How to Remember Passwords Like Sherlock Holmes

One of the greatest challenges of the internet age has nothing to do with technology and everything to do with being human. It is the act of remembering passwords. There was a time – and yes it was a simpler time – when we really only needed to remember one or two passwords. There was a personal identification number (PIN) for our ATM cards and then a password...

You Are What You Endorse–Google Shared Endorsements

Remember that old saying that “when the product is FREE, the product is YOU”? Well Google are putting their advertiser’s money where your mouth is – with shared endorsements now being incorporated into search results. This brings together two powerful web transformation engines – search and social – in the one interface. That means that those online reviews etc...

SuccessConnect – Where Talent and Social Collide at the SuccessFactors Conference