The Ryder Cup of Word of Mouth, Buzz and Viral

The Ryder Cup is a fascinating contest. Based on prestige rather than prize money, it pits the best golfers in the USA against the best from other parts of the world. And while there was a time some years ago when I could not see the value in “hitting a ball and walking after it”, I have now developed a much greater appreciation and interest in golf...

Genesis

Servant of Chaos Originally uploaded by servantofchaos Philippe Deltenre has been doing a series of profiles on marketing bloggers, featuring my good friends Christina (CK) Kerley, Valeria Maltoni and Mack Collier. Each of these profiles make for excellent reading, especially the first question — what was your first blog post. Philippe has kindly asked me...

No longer the bridesmaid

Elsa-Lanchester—Bride-of-Frankenstein-Photograph-C10102251 Originally uploaded by Malice_Alice. I did mean to post about this yesterday but I just had to leave my computer behind and go and MEET some bloggers here in Sydney! After weeks of hovering around the edges of The Viral Garden’s Top 25 Marketing Blogs, the Servant of Chaos blog has broken in...

A Delicious Library

delicious library OMG Originally uploaded by petit hiboux. This is not actually a post about this tremendous piece of Mac software (though you Mac folks may want to check it out!). Joseph Jaffe is running a survey on the most valuable marketing blogs. The premise is this — many of us don’t read books so much anymore, we prefer blogs (sorry CK). So...

Will You Still Love Me When I am 500?

I have been amazed. Humbled even. At times, dumbstruck … but also exhilarated. I have watched from time to time as my Technorati ranking inches higher and the number of links increase. Early on, Ann Handley gave me the opportunity to contribute to MarketingProfs which made me write a bio, upload a photo and start using my own name rather than the...

Blog Roll Spring Clean

plush sushi roll cat toy Originally uploaded by pureEVA. I know it’s a mess. I know I should fix it, give it some sort of order, but you know, I sort of have an understanding of where everyone’s site is on the list. But, there comes a time in every blog’s life when some housekeeping needs to be done. It may start with a new design, a new...