Putting the You in YouTube

Putting the You in YouTube

Oct 16, 2017

We all know that YouTube has become an internet powerhouse. It’s the one place that we spend more time on than Facebook, and it’s the world’s second largest search engine. There are many more statistics and stories to tell in this interesting infographic from Filmora. But the most interesting thing – for me at least – is that the...

Bursting the Blandness Bubble

So much advertising is bland, characterless, unimaginative. It makes me wonder how agencies are briefed and sometimes why. But it’s easy to live in a bubble and only see what you are directed to see. Some days you need to burst that bubble. You are...

Game Changers: So Bad it’s Good

Is this ad, “The Game Changers” from the Department of Finance, the worst waste of taxpayer’s money or the most ingenious? Clearly performed by members of the Australian Public Service and not by professional actors, the dialogue comes across as clunky and cliched. Creative Edge’s Dee Madigan calls the ad “hilariously bad”....

Walking a Mile in the Shoes of an Old(er) Person

At the touch of love everyone becomes a poet — Plato One of the great challenges of age is empathy. As a child, I viewed my father not as the young, vigorous man that he was, but as an old man. A keeper of knowledge and secrets. As a young man I saw my elders as fixed barriers. As red traffic lights that would never turn green. But as many of us do, I was...

It’s Time for an #EqualFuture

Facts and figures only tell part of the story. They ignore our sense of justice, the emotional impact of our daily realities and the aspirations parents hold for the next generations. But there are things that we can do. And should do. Ask yourself: What have you committed to changing today? What did you achieve? What will be different tomorrow? I love this...

Lufthansa Takes You on a Virtual Journey

One of the key marketing challenges that we face in the customer journey is moving from awareness to trial. That is, we want potential customers to “try out” our products or services. This can be particularly challenging when your product or service has a substantial price tag attached. Think of travel. There are a whole series of steps that we go through when...