Trust is Up across Australia–Edelman Trust Barometer

One of the more useful and interesting regular reports is the Edelman Trust Barometer. Each year, thousands of people are surveyed – and the global and national results for 2014 have now been published. It’s well worth a deep dive into the information, statistics and analysis. But one of the standout observations is that “Trust in every institution is at its...

It’s Not Risk. It’s Gaining Trust

We often (still) hear stories of businesses and individuals fearing social media. And if you listen closely to what is being said, you will hear the fear. You will hear anxiety. And when you hear about those folks who brave social media – who push the envelope within their organisation, you will hear them talk about managing risk. Engaging stakeholders. Dealing...