Earned Audiences–Where Twitter Meets TV

There was a time when sitting down in front of the TV was a family affair. It was me, Dad, Mum and maybe a dog. The little brother was tucked up in bed and the little sister, well, she was far off into the future. And while there would be the occasional conversation – mostly during the ad breaks between episodes of Prisoner – or when the footy would break at...

LinkedIn Publishing – Where the Personal and Professional Brand Meets

When LinkedIn started publishing content via its LinkedIn Influencers program, it moved the social network for business professionals in a completely different direction. For many business leaders, this was a great, simple and powerful way to share business philosophy and insight. It was blogging without needing to have or create a blog. And because each item...

The Mayan Apocalypse? No, Just Eloqua’s Early Christmas Joy

Sneaking a last minute deal in before the holiday break, Oracle announced an $871 million acquisition of marketing automation vendor, Eloqua. Representing a 10x multiple on Eloqua’s annual revenues, it marks the first of what is likely to be a string of consolidations in the marketing technology space over the next 12 months. The deal is expected to close in...

What Facebook’s Year in Review Reveals About Us

The promise of big data is that it can reveal to us the truth in our behaviours, not just our beliefs. Just think, for example, about your internet use over the last year. Or month. Or even week. What did you do? What sites did you visit? What did you click on? Why did you share a page or two, a link or a video? Now, imagine if we did the same thing for your...