The Cheating Strategist’s Guide to Mary Meeker’s Digital Trends

Each year around this time, the web goes into a slow motion melt down over the much anticipated Meeker Report into internet trends. This year is no different. And as I did last year, I will encourage you to reflect on your own business and priorities before diving head first into the report. I call it the “Three What’’s and a Why”. Consider: What mattered...

Disrupt Your Strategy – Planning for Audiences not Generations

I have never been a fan of demographic profiling. Sure, this information, at scale, can reveal certain things about a population – and this can be useful to understand whether there might be a connection between our age and (for example) our propensity to over-eat. Or contract disease. Or buy new cars every four years. But populations don’t interest me. They...

Gut Feel Wins Out – 50 Planners to Watch in 2014

When we have a question, we search the web with Google. When we want to get or share an opinion, we turn to Twitter. And when we want to learn or share, we read blogs, take a Skillshare class or watch a YouTube video. There is no doubt that a great deal of our contemporary experiences are mediated by technology. And as the torrent of content crashes through our...

Pungent Granularity – Penn and Teller take on the Anti-Vaccination Conversation

Social media has a powerful ability to stimulate and create conversation. But when you are planning your communications, it’s essential to know your audience. And these days, “knowing” your audience isn’t just about mapping, analysing and researching. It’s about understanding their “pungent granularity”. Pungent granularity and the social audience To survive in...

Telling a Data-Driven Story

During the last election, I was constantly amazed by the way that politicians of all persuasions bored us to death with FACTS. It was as if they were following a mantra which was to wheel out fact after fact as though they would eventually convince us through the weight of their overburdened arguments alone. We would hear about HOW many jobs had been created....

Yammer’s Community Management Playbook

As a boy I can remember my Nanna holding court at a friend’s house. We were sitting at a 50s laminex kitchen table (you know the kind with the fake marbling and the shiny metal edging) and there were copious cups of tea, home made cakes, scones and biscuits carefully laid out. But no one was eating. The conversation was coming thick and fast – with this coterie...