What’s in a Story? 50 Tips to Bring Sense to the Static

Storytelling is hard work. It’s intricate, nuanced and can be expensive. But we crave it, know it and hold good storytelling and storytellers close to our hearts. After all, we all have books that we’d fight for. But in this world of digital media, simple tools for content creation, video production, worldwide publishing and distribution, we are confronted by...

Breathing New Life into PowerPoint with SlideDocs

I have always been a fan of storytelling. But not everyone is keen to be a story reader. Or a listener. For in our time crunched lives, our own attention is our most limited resource. Accordingly, communication has been concatenated, shrunk, manipulated. We’ve got our 30 second, 60 second and elevator pitches down pat. But a picture is worth a thousand words As...

Hold Your Breath

Given that I have the lung capacity of a goldfish, this video of “freediver” Guillaume Nery, strikes fear into my heart. Here he is diving into Dean’s Blue Hole in the Bahamas. Watch in awe. Guillaume Nery base jumping at Dean’s Blue Hole, filmed on breath hold by Julie Gautier from Umblu Liber on Vimeo. And when you’ve finished, click on through to the...

Pungent Granularity – Penn and Teller take on the Anti-Vaccination Conversation

Social media has a powerful ability to stimulate and create conversation. But when you are planning your communications, it’s essential to know your audience. And these days, “knowing” your audience isn’t just about mapping, analysing and researching. It’s about understanding their “pungent granularity”. Pungent granularity and the social audience To survive in...

To Be Talked About Online, Be Hyper-real

About a million years ago, when I studied theatre and movement, I was fascinated by what appeared “real” on stage and what looked like it was a person slouching across an open space. There was a real difference between an actor who was able to inhabit and own the stage and someone who seemed to shrink within its open space. For some actors, this ability comes...

Telling a Data-Driven Story

During the last election, I was constantly amazed by the way that politicians of all persuasions bored us to death with FACTS. It was as if they were following a mantra which was to wheel out fact after fact as though they would eventually convince us through the weight of their overburdened arguments alone. We would hear about HOW many jobs had been created....