Why Design Matters

Why Design Matters

Jul 30, 2018

I have always loved colour and type. Even when I worked as an editor – where my focus was words – I was particularly interested in the way that design, typography, words and imagery could combine to create an amazing emotional and intellectual response. Some of my interest here was intuitive, and some was studied. I worked to understand layout. I...

If You Can Only Try

Living, as we do, in a time of rapid change. Of transformation and uncertainty. It can be difficult to see what our long term future holds. You can see it in the words we use to describe our lives. These words are flat. Uninspired. Transactional. We have entire governments swept to power on the back of the laziest of phrases and political slogans masquerading...

The Importance of Brands in the Social Media Sphere

Facts and figures are boring. Yet almost every B2B brand relies on facts and figures to tell the story of their products or services. Countless whitepapers, videos and presentations wheel out the features and functions or a particular platform, technology or product line, yet everything that we know, as marketers, as data analysts, tells us that there is a...

Forget Big Data, It’s Time for Big Narratives

It is easy to get excited about big data. After all, it’s lots of small pieces of data woven together into a patchwork that stretches our imaginative capacity. Just think, we’re creating more data every two days than was produced from the dawn of civilisation up to 2003 (or so Google’s Eric Schmidt claims). That means that every photo, status update, movie,...

Celebrate the Stuff You Already Own

I never wanted to be a businessman. All I wanted was to do my craft … and climb mountains. — Yvon Chouinard, Founder of Patagonia Origin stories are vitally important for your business. They are vital for the way that your customers perceive and engage with you and they are vital for your employees. But the reason they are important is because they...

Don’t Bore Your Audience: Use the Pixar Pitch

When I studied literature, I was fascinated by form. By the words. Arrangement. Layout. And narrative. I loved the way that John Fowles would create untrustworthy narrators that led the story in new, unexpected directions. And I loved Antonin Artaud’s dangerous writings. Or Christopher Barnett’s language that was so revolutionary it broke the words. I was...