The Filter-Tipped Internet

Almost a generation ago we, the public, started to twig that there could be a downside to smoking. A whole swag of research followed – about the relative merits of additives, flavours (remember menthol?) and so on. In the end, it was settled – the best approach would be to add a tip to cigarettes so that the very worst elements of cigarette smoke would be...

When Finance Brands Go Wild

After MyFutureBank’s a well publicised “experiment” and withdrawal from social media and the surreal and poorly contextualised Truthpod (courtesy of Westpac), it would be easy to suggest that finance marketers had had their fill of the social media space. Or perhaps, had bitten off more than they could chew. Yet it seems this is not the case. Clearly, with...

The Arrival of iMalcolm*

This week there has been much debate around the notion of digital identity. After all, just because someone owns a “username” or email address, it doesn’t mean that their identity can be assured. Stephen Fry, a self-confessed gadget lover, is well known as a blogger, but his sudden appearance on Twitter saw a gold rush of a kind – with the digital network...

Calling All Marketers — Inspiraton, Anyone?

Following up from the Microsoft teaser, the full-length video is now available. With the first instalment in this series entitled The Breakup, the intention was to raise debate. Microsoft boldly tackled the issue around the shifting nature of the consumer-advertiser relationship, and invited marketers into the conversation. It certainly was not the type of...

Oh Those Russians!

Boney M Originally uploaded by architekt2 Are you up for a bit of web fun? The effervescent Marcus Brown has thrown down the gauntlet to the Northern Planner, pitting Boney M against The Smiths in a do-or-die three round voting extravaganza. “There is NO contest I hear you say!” I agree … surely spangly disco is going to win out over dark,...

The Storm and Holiday Passes

cattle being brought to high ground Originally uploaded by Mulla Villa I wish I had taken this photo! For those of you watching the worldwide weather reports, you will know that the East Coast of Australia has been experiencing some fairly heavy storms over the last week (and more to come this week). This time last week I was a little concerned as I have some...