When Your Twitter Campaign Goes South – #qantasluxury Ditches

Today, Qantas launched a Twitter-based competition. Perhaps underestimating how much damage has been done to the brand in the wake of the recent lockout of its workers, the vocal Twitter community hijacked the campaign and have been busily reminding Qantas management (and Board) just what negative brand sentiment can translate into. Clearly, Qantas has not...

What’s New with News Limited in Australia? Digital Subscriptions. That’s What

An interesting cast of folks assembled at News Limited's Sydney office to be briefed on the upcoming digital subscription offer being rolled out for The Australian. Those present included Katie Chatfield, Tim Burrowes, Tiphereth Gloria, Craig Wilson, Karalee Evans, Bronwen Clune, Laurel Papworth, Gary Hayes, Ross Dawson, Melanie James and a few folks I...

The Facebook Valuation in Perspective

The news that Goldman Sachs had valued Facebook at $50 billion is big news. Well – big – in that it is a lot of money. But from a per user point of view, it values all our individual profiles at $100 each. That’s not such a big deal. But it would be more significant if it was $100 per user per year. That would give us something to really measure against. And...

Wikileaks Payback Targets

With Julian Assange, founder of Wikileaks, refused bail, it is now down to the network of Wikileaks editors, technologists, journalists etc to carry on with their publishing plans. Meanwhile, a payback campaign has been launched by loosely connected activists, hackers, bloggers and various Wikileaks supporters targeting efforts aimed at financially crippling...

What’s Your Story. Here’s Mine

A while back, Ian Kath and I got together for a chat. He is an interesting fellow and has a true curiosity for the people that he meets – which is just as well, as he produces the YourStoryPodcast series. His website and iTunes catalogue now contains well over thirty podcasts and covers meetings with people from all over the world. In this podcast, Ian meets...

Drawing a Line in the Brand

As the line between our personal and professional lives continues to blur, we are increasingly seeing both brands and individuals struggle with responsibility, ownership and commitment. This is being exacerbated by the accelerated uptake of social networking tools such as Facebook, LinkedIn and Twitter – where our personal and professional lives sometimes meet...