When it Comes to Startups, Storytelling Make the Difference

When it Comes to Startups, Storytelling Make the Difference

Nov 26, 2018

When we build innovation teams, we always ask for skill diversity – we want hackers, hipsters, hustlers AND humanitarians all working together. It’s a magical combination of skills, perspectives and interests. Often, however, we struggle to find enough marketers and sales people to contribute.  Interestingly, it’s also something we often find...

Snapchat Ghost Mode – and how to protect your child from snap stalkers

Technology shifts and changes so quickly that it can be hard to keep up. Almost every day there are updates to your computers, “patches” to fix software, improvements to the apps on your phone and more. If you are like me, you’ll have automatic updates on so that these changes take place in the background – often overnight – so that when you turn on...

Get Started with Your Startup with #StartupSundays

Once upon a time, we all had a dream of writing a novel. In fact, many of us are fond of explaining that we have that Great Australian Novel locked away in a drawer – or more likely – a computer file, gathering dust. One day … we say, we’ll dust it off and finish the story and garner the applause of the world. But like so many great dreams, the Great Australian...

The Industrial Internet, Accelerator in a Box and Retail Disruption on #DisrupTV

Each week, Vala Afshar and R “Ray” Wang host a web series DisrupTV. It’s a 30 minute deep dive into the world of digital transformation featuring the people and organizations that are leading that change. This week’s episode featured GE’s Chief Digital Officer, Ganesh Bell, Constellation Research Principal Analyst, Guy Courtin and myself. Setting a cracking...

60 Seconds to a Startup Future

Got a problem worth solving? A solution to that challenge? A market and a team to tackle it? Then it’s time to step into the spotlight at the Muru-D 60 second pitch competition. What is involved? Muru-D and Seven West Media are providing you with the opportunity to pitch your startup to Annie Parker, Clive Dickens and Alan Stuart with the winner receiving a...

#Digitalks: Digital Disruption – how to thrive through change

Each quarter, Firebrand host a lunch time seminar for the Sydney marketing community. This quarter, hosted by Adobe, I presented on the topic of digital disruption – and how marketers and innovators can apply the principles of the lean startup to transform their businesses. We covered the three things you’ll need to pay attention to in order to build your...