Do You Hire Well? A Lesson From HubSpot

I have been a fan of HubSpot for some time. I love the way that they relentlessly connect the dots between marketing and action, between marketers and their customers, and the web and the business of marketing. Over the years, the HubSpot team have developed and driven the concept of inbound marketing – releasing free tools to help educate and empower...

Gustin Shows Why Retailers Still Don’t Get Digital

For years, Australian retailers have under-invested in digital. They held back technology investment, closed down innovation programs and hired traditional marketers when they should have been growing their own breed of tech-savvy innovators. And while retailers had their heads in the sand, the world changed. Recent failures like ClickFrenzy have been down...

Don’t Like Me – Hire Me: Recruiting Goes Social

The 2012 Jobvite Social Recruiting Survey reports that 92% of US companies have used social media to identify talent and potential employees. The survey also indicates that 43% of companies using social recruiting have seen an increase in candidate quality – with 73% successfully hiring. Increasingly this means that personal brands and employer brands are...

Social Judgement: Recruiting and the Social Interview

I have long had an interest in the power of social media to impact the way that companies recruit and in the way that we, as individuals, can attract employers. LinkedIn is the king of the mountain for most business professionals – for the moment – but we all know that hiring new employees is not just about hiring for skill or experience. It’s also about “fit”,...

How We Hire in a Social Media World

As soon as I know I am scheduled for a meeting I do a search on the people that I am meeting. I’ve been doing this for years. But these days, I am finding much more information – personal, professional and social. There are Facebook accounts and pages, blogs, Twitter accounts, articles, pictures, movies and even LinkedIn recommendations. It’s a jumble – but if...

Need Work?

Need Work? Originally uploaded by Alistair Howard. Matching job seekers with future employers must be challenging. Whenever I meet a recruiter I am always fascinated by them … they would require an interesting mix of skills, a dedication to sales and an ease with people that pushes, cajoles and encourages. They also need to be excellent networkers. So it...