A Market Like No Other For Goodness Sake

When I was a vegan I became fascinated by the machinery of modern agriculture. And I don’t just mean the tractors – I mean the massive supply chain, refrigeration, logistics, buying and planning mechanisms that bring fresh food to our tables. It seemed that there were more than a million miles between the source of our food and its destination. It made me...

ISMA: Are Social Media Terms of Service Enforceable in Australia?

You know what it’s like … Gripped by bright and shiny object syndrome, you drop in your email address, add a password and click “sign up”. This brand new platform is the future. Everyone will be here – but for now, it’s you. The early adopter. Rule breaker and innovation maker. In a couple of clicks you’ve signed up....

It’s Time for an #EqualFuture

Facts and figures only tell part of the story. They ignore our sense of justice, the emotional impact of our daily realities and the aspirations parents hold for the next generations. But there are things that we can do. And should do. Ask yourself: What have you committed to changing today? What did you achieve? What will be different tomorrow? I love this...

Talking Social and Digital Trends on the Echo Junction Podcast

Podcasts are one of my newly discovered joys. A well curated list of subscriptions basically means that you can remain up-to-date with your fields of interest independently of the mainstream media. This is particularly useful for topics that are too niche for the media or too controversial – which is why my personal subscription list includes podcasts on the...

Forget Millennials – Trust is the Secret Sauce of Online Commerce

The topic of “trust” is one that we return to over and over again. No matter whether we are wanting to build awareness, consideration or purchase for our business, or establish ourselves online as thought leaders, every word we write, every video we produce and every image we take and share online has ONE CLEAR MISSION. To build trust with our audiences. When...

When a Brand Ambassador Takes Control

They say that you can’t control social media. They say that the message is in the hands of your customers. But is it really? What happens when that customer is on your side. And which side, exactly, is that? During the US summer, Target received a range of online complaints about gender focused signage. In response, the company decided to take on the feedback...