Big Data and the Trust Paradox

We have all become blasé about the information that we share on the internet. We openly tweet, share updates, create photos and post images about where we are, what we are doing and who we are with. We carry our mobile phones with us everywhere – and have become so reliant upon them that we have had to name a condition for the state of anxiety we find ourselves...

Five Insights into the Psychology of Twitter

Statistics and sampling are an amazing thing. Even if, like me, you have a healthy scepticism about the way that data is analysed and interpreted, it is difficult – if not foolhardy – to downplay the inevitability of data. Just look at the various disputes around the veracity of climate change – where statistically irrelevant interpretations have derailed...

Retail Disrupted-Consumers Get Smarter says IBM Study

I have a love-hate relationship with shopping. Actually, when I think about it, I quite like shopping as an experience. What I don’t like the way retail transforms that experience. You see, retail shopping is filled with frustration: There’s no or limited stock Loyalty programs are more of a burden than a benefit The digital experience is out-of-kilter with the...

Australian Online Retail Grows – But Did You?

An interesting report has been released by eWay – the online payments gateway that powers more than 17,000 Australian online stores. Showing a 20 percent year-on-year growth for the mid-November to mid-January period, the results bode well for the struggling retail industry. The report reveals that with traditional sales kicking in on Boxing Day (26 December),...

Brewing Disruption: Percolate’s Future of Retail

When it first launched, Noah Brier’s Percolate was a daily filter of quality social media content delivered directly to your inbox. But there was a deeper, darker and stronger agenda lurking beneath the surface of the Percolate news – a marketing platform that seeks to become the system of record for marketing. Now boasting clients as diverse as GE, Unilever,...

Disrupting Retail: Three myths about digital and in-store shopping

A couple of weeks back I had the opportunity to speak at the DiG Festival about the future of retail. The panel hosted by retail guru, Nancy Georges evolved very quickly away from a simple notion of retail to one augmented by digital technology, mobile connectivity and dominated by a focus on customer experience. And while great strides have been made overseas...