Do CMOs Like to Play the Field?

CMOs are a funny breed. They work with a constant tension – half living in the shadow of the former incumbent and half looking towards their own future vision. And with a tenure that lasts about 45 months, that means that there is about two years’ worth of clean air for the marketing chief to make their stamp on a business. It’s precious little when you think...

Take the Australian Social Business Survey 2014

To call out the term “social business” seems almost anachronistic in 2014. After all, aren’t we all now working in “social businesses”? Haven’t we all been part of the digital transformation sweeping every business? Well, yes and no. When I ran my first social business survey back in 2011, I was interested to gather some data on Australian-based businesses....

ADMA Experts – 56 Trends Shaping Australian Marketing

Each couple of months, Association of Data-driven Marketing and Advertising (ADMA) convenes their expert groups on a wide range of topics. Drawn from across the marketing landscape, these groups hash out important, practical topics and challenges that impact their daily work. There are groups that focus on multi-channel, and acquisition and lead generation...

Pew Research’s Conrad Hackett Has a Beautiful Tweetstream

Pew Research is the US-based, non-partisan “fact tank that informs the public about the issues, attitudes and trends shaping America and the world”. It regularly makes a splash in social media by the regular release of research data on a wide variety of topics. And as the Edelman Trust Barometer suggests, in a world saturated with information, we turn to brands...

Mid-Year Digital Marketing Trends 2013

As we begin to ramp up our efforts for the second half of 2013, it’s always worth taking a moment to reflect on what has emerged, what is emerging and the gaps that are becoming obvious in our marketing strategy and tactics. For me, one of the things that has solidified is the notion that consumers are not only king, but the entire universe. As such they have...

News Analysis: Adobe Acquires Cross Channel Marketing Expert Neolane For $600M

On June 27th, Adobe announced a letter of intent to acquire Neolane for $600M.  Neolane is a privately held, French-headquartered marketing automation software company with 47 of the top Fortune 500 companies as customers. Marketers are thinking less about “digital marketing” and more about how to market in a world driven by digital engagement,...