Activating Your Social Brand

It is no simple matter activating a brand in a social space. I don’t mean setting up a Twitter account or a Facebook fan page – I mean bringing the brand to life by tapping into the subtle (and not so subtle) brand values that lend themselves to expression. On the “social web”, however, we aren’t just looking for (or expecting) your mission statement, your...

Performing Ourselves: Why Social Media is 25% Larger than Life

I have always been drawn to acoustic performance. I love the authentic, stripped back timbre of a singer’s voice. I like the fact that you can’t hide behind the volume or be disguised by the electronic mixing. Perhaps this is why I ended up studying theatre for years. And my study of theatre took me to unexpected places. I went from the mainstream deep into the...