Data is Eating Marketing: Digital, Social and Mobile in 2015

Data. It’s out there. And there is plenty of it. We create data with every status update, photo shared or website viewed. Each search we make is being monitored, sorted, indexed and analysed. Every purchase we make is being correlated, cross-matched and fed into supply chain systems. And every phone call we make is being logged, kept, passed on for “security...

Tablet Market Up for Grabs

When the iPad appeared on the scene its dominance was all encompassing. But just as the battle for marketshare in the smartphone market is shifting away from Apple’s iPhone towards the plethora of various Android powered devices, the tablet market is seeing a similar pattern emerge. Apple now holds less than 30% of the tablet market which is down from almost...

Don’t Market Like it’s 2003. Get With the Program

Over the last six months or so, I have taken a deep dive into the world of Marketing Automation, Digital Disruption and Mobility and Marketing Trends. And with every report, I see evidence of the situation playing over and over again – there is a growing distance between business and customers. It’s not just a gap anymore – it’s a chasm: In reality, we are not...

Is Mobile Working For You?

At the beginning of the year, digital traffic on mobile devices was sitting at about 5%. This was a small but important segment – but very few websites were optimised for mobile devices. And those that were offered slimmed down functionality. Even Facebook was slow to deliver on a mobile experience. But through the year, mobile web usage continued to grow. Even...

Mobile Isn’t Just a Marketing Conversation

“Mobile first” won’t cut it – businesses need to think “mobile only” It’s time for CMOs to climb aboard the technology bus CIOs need to buy-into the marketing conversation Could it be that 2013 will indeed be the “year of mobile”? Mobile internet traffic is now accounting for 20-30% of total web traffic working from a 5-7% base only 12 months ago. These usage...

The Shift from Mobile First to Mobile Only

Every year the mobile marketing industry boldly announces that THIS will be the “year of mobile”. In 2005, Sony Ericsson, O2 and Samsung added new features and capabilities to their mobile handsets, delivering 2Mb cameras and GPS to blur the lines between the personal digital assistant and the cellular phone. It was the year that BlackBerry conquered the world...