Awarding #QantasLuxury with a Downfall

Customer loyalty programs are funny things. They often walk a fine line between promise and flattery, between exclusivity and exploitation. These programs are laced with words and imagery that reinforce the sense of entitlement, achievement and reference “awards” and benefits. But in a socially connected world, awards, entitlement and even exclusivity can be...

Bored at Work = Viral

I can remember coming across Buzzfeed quite some time ago. It stunned me. It made me realise that there was much more going on online than I had imagined. The site, by Jonah Peretti constantly tracks content on the web and asks a simple question – will this go viral? You don’t even have to choose “no” – you can just ignore the question. But if there is a...

Say Yes to Twitter

I was watching this video from the Kaiser’s Toilet on Twitter and Google’s new Buzz – and it got me thinking. Much of the discussion that we see around social media, marketing and new technologies relates to yes/no decisions. The conversations are framed in terms of scarcity – of time, resources, budget and so on. But one of the fundamental transformations that...

As Busy As a Bee with Tweehive

What happens when bee colonies collapse? Is there a Plan Bee? To raise awareness around the essential role that bees play in the environment, a bunch of people have come together to produce TWEEHIVE – a Twitter based role playing game. This game will run over three days  in three months – July 14, August 7 and September 5 – all in the lead up to Pestival, an...

What If the Z-list Were on Twitter?

Two years ago, Mack Collier ran an experiment. He wanted to see if the authority rankings of sites tracked by Technorati etc could be turned around. After all, there are many fine blogs out there – many who don’t receive the links or recognition that they deserve. Calling this the Revenge of the Z-lister, Mack created a viral storm that transformed...

Best Practices in Social Media: Tell a Story

While many brands still struggle with social media, there is certainly a maturity entering the market with some sophistication in the consumer, corporate and agency spaces. Mitch Joel over at Six Pixels of Separation kicked off a meme around best practices in social media which, I am sure, will capture some of the lessons learned over the last few years, often...