My Media Diet – 2010

Around this time of year we all get a little reflective. I think back on what has worked and what has not – I look for what resonates for me and builds into a trend. I think about the lessons I have learned and then consider what could have been better. What I am looking for is the anatomy of the perfect day. And one of the most interesting exercises is to look...

Support Independent Media in Australia – New Matilda

There are precious few independent voices in the Australian media landscape. There is Crikey, group blogs like Larvatus Prodeo and a handful of individual bloggers, but the nation’s dominant media players maintain a stranglehold on political and social debate. In the face of this domination, these alternative sites provide much needed space for debate and...

Re-intermediating the Media

One of the things that most excited me about the World Wide Web was the way it crushed the distance between an idea and its reality. The mere fact that I could, with a few spare hours and a scrapper’s knowledge of HTML, create a website – a “place” on the internet where nothing was before – seemed to me, a revelation. Over the last 20 years we have seen a...

Paid or Earned Media – Making Gravity is Hard Work

Whether you are walking down the street, watching the TV, surfing the net or even driving a car, you are the subject of some form of advertising. From the branded cap on the boy walking down the street to the billboard behind him – marketing is hard at work trying to capture your attention. Constance Hill and Bruce Henry suggest that we see around 3000...

You Are What You Tweet

You are what you eat, be delicious! Originally uploaded by Caroline on Crack As we gear up for what is likely to be a challenging year, it is fascinating to look back 12 months to see what was BIG, or important or “going to happen” … and see what has changed in the intervening period. Last year, I participated in an interesting meme looking at...

YouTube and the Context of “Being Social”

When it comes to understanding the impact of digital media on the way we live our lives, there are few who dig as deeply as Michael Wesch. This is a recording of his speech at the US Library of Congress in June. And while the presentation starts off with some impressive statistics about the number of videos uploaded to YouTube (9,232 hours per day — 88%...