Dear Tech: Let’s Do Better

We all want to believe in something larger than ourselves. We want to believe that our words, deeds and actions can make a difference in the world – what Steve Jobs described as “making a dent in the universe”. But over the last decade, it feels like we have all been knuckling down, focusing on near term data – the next quarter, the...

The best marketing investment you’ll make all year

In conversation after conversation with marketing directors and CMOs I keep reaching the same conclusion: our efforts at skill building are woefully inadequate to keep up with the pace of customer change. There are two factors at play here: Senior marketers remain risk averse so pursue conservative strategies Junior marketers willing to work with and adapt new...

When Your Dev is the Centre of Your Universe

I like to think that when I ran a digital agency that my team loved me. I like to think that my demands were, for the most part, not unreasonable. Or that my scoping and project planning came close enough to achievable. But I also know that my expectations would sometimes be unreasonable. Or that “going above and beyond” really did mean going to the CEO’s...