Marketing Skills of the Future, Now

I have dozens of conversations with marketers every week. And in almost every conversation, the topic turns to skills. Skills shortages. Employee capabilities. And technology. The rapidly changing marketing technology landscape shifts each quarter with new features, functions, platforms and data coming into play. Meanwhile, universities are pumping out...

Digital and the Future of Marketing

When we think of the future of marketing, we often think of our customers. What trends are they adopting? Which devices? Where are they and how can I reach them? But there’s a double-sided impact to the future of marketing – and that is to do with the future of marketers. There have been some massive improvements in the world of technology – with automated...

IT’s Big Secret – Platforming: Bringing IT and Marketing Together

The big IT companies have a secret. And it’s a secret that can radically transform your business. For the last decade or so, technology has been converging – with different technology stacks coming into alignment, sharing interfaces, connecting data and improving the process of software development and deployment. As a result, we have seen huge improvements in...

Autobots, Decepticons, Technology and the New World Order #MarketingNation

We all say that the world has changed. That the customer is at the centre of our business and marketing strategies. We say that our marketing teams are going to spend more on technology than our tech teams. And we say that customer experience is at the heart of what we do as businesses. But is this all talk? Or is it smoke and mirrors? On Friday, August 28,...

Fulfilling the Promise of Digital Marketing

From my first line of HTML I fell in love. Like almost everybody, I started with two simple words loaded into a browser. “hello world”. And with that I was hooked. I could sense, right here beneath my fingertips, that the world was shifting. And again, years later, working with “Koz Community” at IBM – a system that was way ahead of its time – I could tell that...

The Best Case Study Music in the World

I have written case studies, I have submitted case studies for awards. And I have judged awards. But they can often be an unemotional slog. By their nature, case studies tend toward the factual. They’re often devoid of “feelings” – and struggle to tell story of impact. But what if there was the case study equivalent of the Tenacious D song “Best Band in the...