The Industrial Internet, Accelerator in a Box and Retail Disruption on #DisrupTV

Each week, Vala Afshar and R “Ray” Wang host a web series DisrupTV. It’s a 30 minute deep dive into the world of digital transformation featuring the people and organizations that are leading that change. This week’s episode featured GE’s Chief Digital Officer, Ganesh Bell, Constellation Research Principal Analyst, Guy Courtin and myself. Setting a cracking...

Marketers as Innovators – Join the DisrupTV Live Stream

This weekend – at 5am Australian daylight time – I will be joining the hosts of DisrupTV, R “Ray” Wang and Valar Afshar to talk marketing-led innovation, and provide a snapshot of the Australian innovation landscape. This weekly web series is streamed live on Blab.im and is focused on leadership, innovation and disruption in the enterprise and brings together...

Done Right, Content Marketing is No Swindle

In my first real marketing role, I felt like a complete fraud. I had stumbled into marketing and strategy while working for IBM and had the good fortune to work with a “startup” (whatever that was) developing a platform for online communities. I was simultaneously a product manager, sales exec, marketing director, tech support and partner manager. I was the...

Reputation Even Over a Resume: Why Personal Branding Matters in 2016

Take a moment to look back over your career. Even if you are “new” to the workforce, you’re likely to see a hotchpotch of connected experiences. There will be paid and unpaid work, some volunteering maybe. You’ll have passion projects that took weeks or months of your time – like the time you decided to build your sister’s website to save her money, only to...

My New Book: Skills for the 21st Century – It’s Marketing But Not As We Know It

Buy It's Marketing But Not As We Know It: Skills for the 21st Century It is clear that the skills that brought us through the 20th Century have not prepared us for the next 100 years. Or even the next decade. Technology, social media and consumerisation has disrupted industry after industry, and while marketing operates in most firms at the forefront of...

Don’t Tweet at Me in that Tone of Voice

Setting tone of voice in social media is a challenge. How do you balance the assertiveness and authority with a sense of engagement and approachability? How do you strike a tone that delights your customers and attracts new prospects? And what is that “distinctive” personality that can only be expressed through text and how do you create it consistently? Tone...