16 Tips for Your Next Trade Show

16 Tips for Your Next Trade Show

Feb 11, 2019

I have long been a fan of checklists. I have them for a whole range of marketing and project activities – from events to workshops, website and product launches to employee onboarding. And while I often remember most of what needs to be done, there are some best practices – or nuances – that make a big difference to the outcome. More...

The Marketing Therapist

The Marketing Therapist

Nov 7, 2018

It’s interesting when I think back on it. Years before I became an all-in marketer I worked in publishing. I honed my craft (and it felt very much like a craft), learned about as many aspects of the industry as possible and revelled in the thought that I was part of a profession that reached back centuries. Of course, one of the things that I did was to...

Marketing Dividends – Is it Time to Re-evaluate Digital?

The promise of digital targeting has had marketers salivating for years. We would be able to identify, reach, engage and convert consumers one-to-one at scale thanks to technology. Better yet, with mobile devices, we could bring an offer to a consumer who was physically close to our retail outlet thanks to big data, mapping and location services. Accordingly,...

Why Serious Marketers Aren’t Taking Snapchat Seriously, Yet

In my first “official” marketing job, I dealt a lot with branding. And print. We did brochures and collateral. There were events to host, conferences to attend and exhibition booths to use for conversion. And there was this largely irrelevant thing called “the website”. But I had an inkling that there might be something to this internet...

Data vs Insight: The Albatross Around the Marketer’s Neck

We have so much data at our fingertips. Every touch, interaction, click, email, webpage view. It all results in data. Even when we walk from one room to the next our phones are counting the steps, movement, changes in latitude and longitude. We are measured to within an inch of our lives. Some of this data is captured and reported back to cloud based servers...

The Top 5 Marketing Technology Categories in 2016

Each year, Scott Brinker goes through the laborious process of identifying and categorising thousands of technologies for his Marketing Technology Landscape supergraphic. As in past years, there are hundreds of new entrants – this year there are 3874 solutions identified on a single page. This means, for the marketing technologist (and that really means...