Creating New Business Patterns for Social Impact

I have always believed that a sense of purpose would drive change, no matter whether that change was behavioural, economic or cultural. And as such, my work in marketing has always been driven by an interest in psychology, behaviour and action. The reality is, is that I am curiously interested in people and what makes them tick – not in the things that they...

Does Your Personal Brand Make You Look Like an Idiot?

I can remember advertising for new employees a few years back and being overwhelmed by the number of resumes that would be delivered. We had one job opening and there would be hundreds of applications. It was daunting and depressing. Somewhere in that massive pile of paper was my next team member. I just didn’t know where. The profiles that stood out from the...

The Slow March of Digital Disruption

The editing work that started my career was laboriously done with pen and paper. Each day, I would literally cut and paste strips of text from one printed book over a new version, proofread and check the flow of the text, package it up in a large yellow envelope and send it “downstairs” for typesetting. That’s where the magic happened. The typesetters, using...

How to Avoid Busy Brain

There is no doubt that we all feel overwhelmed from time to time. It’s natural. But a few years ago I noticed that the pace of change had markedly accelerated to the point where it was changing other things. It was changing our capacity to create and innovate. It was crippling our ability to effectively “spend time” with people that we care about. And it was...

Improve Your Innovation Fitness: Make Yourself Redundant

“Waves are not measured in feet and inches, they are measured in increments of fear.” Buzzy Trent When we talk about technology – and when we talk about change – we often talk about “waves”. Like surfers talk. Except it’s nowhere near as interesting or compelling. Except when we add a tinge of fear to it. When I first started working in publishing,...

The Barrier to Entry is You

Everything makes sense in hindsight. If only you had taken a chance on that young startup, Microsoft. If only you had gone on that blind date. If only you had risked all like a young Richard Branson. And if only you had bought property when the prices were low(er). The thing is, we are all, always, starting from today. We have at our disposal what we know, what...