After the Spark of Innovation Comes the Grind of Transformation

For the  corporate entrepreneur or intrapreneur, innovation is seductive. It’s the nod and a wink that catches your attention out of the corner of your eye. Often, by the time that you’ve doubled back to start a conversation, it has disappeared into the corporate ether. But that glance holds you in thrall. You know that despite the allure of bright and shiny...

Uncertain? You’re Not Alone at Vibewire’s #fastBREAK

If there is one thing that we can all agree upon, it’s that we all feel UNCERTAIN. It could be about work. Our partners. Our future. Do you have a calling or a mission? Do you feel out of touch? Let down? Discombobulated? Chances are, you’re not alone. In fact, Vibewire’s upcoming fastBREAK breakfast on 27 May at 8am, is your chance to find out just how...

Lufthansa Takes You on a Virtual Journey

One of the key marketing challenges that we face in the customer journey is moving from awareness to trial. That is, we want potential customers to “try out” our products or services. This can be particularly challenging when your product or service has a substantial price tag attached. Think of travel. There are a whole series of steps that we go through when...

The Industrial Internet, Accelerator in a Box and Retail Disruption on #DisrupTV

Each week, Vala Afshar and R “Ray” Wang host a web series DisrupTV. It’s a 30 minute deep dive into the world of digital transformation featuring the people and organizations that are leading that change. This week’s episode featured GE’s Chief Digital Officer, Ganesh Bell, Constellation Research Principal Analyst, Guy Courtin and myself. Setting a cracking...

The Price of Marketing is Innovation

Marketing teams everywhere are experiencing a profound disruption. It’s a change in thinking, planning, analytics and platforms unlike anything that we have experienced previously. And while the changes happening to us as marketers are unsettling, far more troubling are the changes happening around us as marketers, business people and consumers. We are living...

Creating New Business Patterns for Social Impact

I have always believed that a sense of purpose would drive change, no matter whether that change was behavioural, economic or cultural. And as such, my work in marketing has always been driven by an interest in psychology, behaviour and action. The reality is, is that I am curiously interested in people and what makes them tick – not in the things that they...