Even Your Boring Brand Can Be Sexy on Social Media

I often wonder if there is such a thing as a “boring brand”. Sure we have exciting, innovative and even “cool” brands – these are easy to spot. Big budgets. Celebrities. Airplanes. But not all of us work for or with these kinds of brands. And that is the real opportunity. But to understand that opportunity, there are three steps you must take: 1. Think beyond...

The Sum of All Your Social Media

What happens when two of your social media friends get together? Well, this week Sum All, the social media dashboard and Buffer, the social media management tool, hooked up to share some salacious social data. By working together they were able to compare the the effectiveness of posting frequency. And they came up with some pretty interesting insights. For...

Marketing and Dating: How to Get a Date by the Numbers

Dating is big business. There are generic dating sites designed to help you find a date, a life partner or someone just to hang out with. There are also incredibly focused dating sites that are designed to introduce you to other people who have the same particular passions and interests as you. Maybe you are looking for a “sea captain” or perhaps you just hate...

No Left v Right Brain – And Other Mythconceptions

I love this infographic on various urban myths that permeate our modern existence. By author, David McCandless, it visualises some of the most Googled myths and misconceptions – with larger bubbles indicating that it is a common search term. Some of my personal favourites include: That you SHOULD wake sleepwalkers That bats are NOT blind There is no solid...

Why Do People Leave Jobs?

When I begin working with clients I work to understand what their ambassadors think about them. I look to their customers and suppliers to get a sense of what is working and what is not. But there is no better source of insight than a company’s employees. These are the people who are actively engaging and promoting the company every day. They are the face of...

Influence: Be the First to Give

In the digital world we are fascinated by influence. We want to know who has influence and we want to know who is influenced by whom. We strive for influence in our personal and professional lives and we reject the overt nature of influence that impacts us through advertising and messaging (even though it still affects us). Robert Cialdini’s book on Influence...