The Marketing Therapist

The Marketing Therapist

Nov 7, 2018

It’s interesting when I think back on it. Years before I became an all-in marketer I worked in publishing. I honed my craft (and it felt very much like a craft), learned about as many aspects of the industry as possible and revelled in the thought that I was part of a profession that reached back centuries. Of course, one of the things that I did was to...

Go #SocialFirst for Customer Care

Remember when “Digital First” was the marketing catch-cry? Or “Mobile First”? Living in a world of constant change means that, as marketers, we have to continuously refine our approach. We need to test and tweak our messaging, adjust our spend and targeting, and reconsider and re-evaluate our technology stack. That’s right,...

For Many B2B Marketers, It’s Time to Set the Foundations

For all the how-to guides, blog posts on best practices, tips and tricks, there is a simple reality to modern marketing that we often overlook. In our rush to use the technology, spend our budget and brief our agencies, we forget that good marketing is established on firm foundations. A recent study by B2B International found that the top business challenges...

Hack the Hacker: Using Analytics to Respond to Cyber Security Threats

When your computer network, PC or laptop is compromised you know you are in for a world of pain. Not only do you face significant down time, there are additional problems: Identity theft – have stored passwords been harvested and shared via dark nets like 4chan? Credit card fraud – have your credit card details been sold in a bulk lot online? Business...

Influencers and Social Recommendation

In a world where the impact of traditional advertising is shrinking and where the option to simply block ads from our internet use is an easy option, it is clear that marketers the world over are having to rethink the way that they do business. In fact, they’re having to rethink the way that they do everything. Some are leaping onto the hackathon bandwagon....

Retail Disrupted-Consumers Get Smarter says IBM Study

I have a love-hate relationship with shopping. Actually, when I think about it, I quite like shopping as an experience. What I don’t like the way retail transforms that experience. You see, retail shopping is filled with frustration: There’s no or limited stock Loyalty programs are more of a burden than a benefit The digital experience is out-of-kilter with the...