An Optimistic Project

If you read the news, watch the TV or listen to the radio, there are boundless experts offering their advice on the state of the world. Clearly we are in the grip of a global economic crisis inflicted on the many by the greed of a few. Yes, we should be concerned about potential pandemics such as pig flu. And no doubt, the wars in Afghanistan and Iraq – not to...

Facebook Turns the Other Cheek

  Yesterday, after writing this post suggesting that Facebook’s changes to the terms of service would adversely impact bloggers and agencies, I joined the People Against the News Terms of Service (TOS) Facebook group. This group, created by Anne Petteroe, gained the ear of the Facebook management, and submitted “Three big questions for Facebook”. These were...

Always Getting Started with Social Media

Image by Funky64 (www.lucarossato.com) via Flickr When I first began blogging over three years ago, it was completely new to me. There was etiquette to learn, tools to master and people to reach out and connect with. To be honest, I was sceptical about blogging. I had tracked it as a type of communication for years – reading and being inspired by Seth Godin and...

Eat.Sleep.Blog Episode 9

This is the next instalment of the intermittent Eat.Sleep.Blog conversation between Paul McEnany, Sean Howard and Gavin Heaton. ESB is an occasionally NSFW discussion on the current state of marketing and branding. (You can even join the ESB Fan Page on Facebook!) Eat, Sleep, Blog #09 from paulmcenany on Vimeo. Running at around 45 minutes, the focus of this...

The Filter-Tipped Internet

Almost a generation ago we, the public, started to twig that there could be a downside to smoking. A whole swag of research followed – about the relative merits of additives, flavours (remember menthol?) and so on. In the end, it was settled – the best approach would be to add a tip to cigarettes so that the very worst elements of cigarette smoke would be...

The Fail First Strategy

There are many lessons that marketers can “borrow” from the IT industry. “Open source”, for example, has changed the way that many of us conceive of ideas – they are no longer considered the proprietary property of one company/business (or they aren’t in most cases) – after all, ideas are the easy part, execution where it gets difficult. (In fact, we can really...