Influence, Tools and Takeouts

In the social media world, a lot of time spent thinking about, writing about and attempting to develop this elusive thing called “influence”. Some people have it, many people want it and it seems, we all want to know how to measure it. But, of course, this “influence” is really about an individual’s ability online to: Create a topic of conversation Get others...

Your Friends Suck

We often talk about social networks operating in a bi- or multi-directional way. The conversations flow from one point to another and ever-onwards. But the same can be said of reputation.The same can be said of “influence”. After all, the people that we associate with – the people that we know and that we trust impact the way that other people see us. And those...

Where Are You on the Trust Barometer?

Whenever the social media conversation shifts to “influence” – who has it, how you can get it and what it’s worth, you know we’re talking trust. After all, what we perceive as “influence” is simply a combination of trust and relevance – a heady mix of the right audience, a trusted shepherd and a call to action. Don’t believe me? Nicholas Christakis has an...

Act Like You Care

I’ve always been interested in people. At university I would spend hours in the coffee shop watching people. I would notice the small gestures. I would see the forced smile of an unhappy coincidence. Or the joyous embrace of a true surprise. And as I watched – and drank coffee – I realised that our bodies betray us before the words ever do. Indeed, our actions...

Real Life Social Networks

Here is a great presentation on social networks by Paul Adams (with thanks to Rachel Beaney). Complete with slides and speaker notes, the presentation steps through the marked differences in our behaviours online and off. It’s the perfect primer for those who are just coming to grips with the world of social media – and a nice reminder for those who are more...

Resonance Agents

I am working on a project at the moment which has influence at the very centre of its strategy. But as soon as we mention the word “influence” it brings a whole hierarchy of associations along for the ride. For example, I’m sure that you, reading this, have already leaped ahead 10 steps – and that is the challenge. Many of you will have read Gladwell’s Tipping...