The Importance of Being Informal

For the last (almost 10 years), a group of marketing and social media enthusiasts have been meeting for coffee. We arrive around 8am each Friday at Sydney’s Single O cafe in Surry Hills for coffee and conversation. Some of us work in social or digital media as a profession. Some of us are involved as part of an interest. And a few are only in it for the...

Facebook Steps in to Train Journalists

Facebook Steps in to Train Journalists

Oct 25, 2016

Software companies have built and scaled their businesses by creating and nurturing developer ecosystems for decades. They start with a few, dedicated and passionate evangelists and stoke that passion with fire, autonomy and cool technology. Just look at the dedicated developer programs like those run by SAP or Microsoft, Salesforce or even IBM. Years ago, when...

Investing in the Future of Young People

Through Vibewire I have been working with young people for over seven years. It’s a not for profit association whose aim is to be a launchpad for young change makers. In the time that I have been involved, I have been astounded by the way that, given an opportunity and some nurturing, young people can truly accelerate their professional and personal trajectory....

Lufthansa Takes You on a Virtual Journey

One of the key marketing challenges that we face in the customer journey is moving from awareness to trial. That is, we want potential customers to “try out” our products or services. This can be particularly challenging when your product or service has a substantial price tag attached. Think of travel. There are a whole series of steps that we go through when...

Creating New Business Patterns for Social Impact

I have always believed that a sense of purpose would drive change, no matter whether that change was behavioural, economic or cultural. And as such, my work in marketing has always been driven by an interest in psychology, behaviour and action. The reality is, is that I am curiously interested in people and what makes them tick – not in the things that they...

Talking Social and Digital Trends on the Echo Junction Podcast

Podcasts are one of my newly discovered joys. A well curated list of subscriptions basically means that you can remain up-to-date with your fields of interest independently of the mainstream media. This is particularly useful for topics that are too niche for the media or too controversial – which is why my personal subscription list includes podcasts on the...