Friday Folly – January 9, 2009

Here is your chance to support the greatest folly of the century. That's right, you can put your hard earned money towards a worthy cause – by sponsoring an executive. Comedy gold courtesy of Steve...

Friday Folly – January 2, 2009

One of the things that we often forget about marketing is that it is based entirely on emotion. After all, we make decisions not based on what we KNOW but on what we FEEL. This is where marketing and psychology or human behavioural analysis cross over. A quick visit to any online auction site will provide an amazing glimpse into the world in which we live. Take...

Friday Folly – December 19, 2008

Just when you think 2008 could not get any sillier, the blogosphere delivers yet another knockout punch. Yes, that’s right … courtesy of Nick Burcher, we have Roller Skating Dwarfs. Knowing full-well that Getty Images monitor search terms as a way to deliver images that satisfy the trend hunters, a Facebook group was setup with the aim of prompting a special...

Friday Folly – November 21, 2008

You have probably already seen this, but the folly of the week can ONLY be awarded to this lovely piece from Motrin. Though in my opinion, the folly was not in creating or even pulling the ad from circulation – but in NOT capitalising on the situation by engaging in the conversation that was ALREADY happening around the...

Friday Folly – November 14, 2008

It doesn’t matter whether you work on the agency or client sides, you are bound to have heard the following — “let’s make a viral video”. If you are nodding your head, this is for you. Enjoy. YouTube Contest Challenges Users To Make A ‘Good’...

Friday Folly – October 9, 2008

Normally I reserve the Friday Folly for a piece of advertising that is so questionable, it makes me gasp in awe. This week, however, the honour goes to “Nailing Your Wife”. Hat tip to Matt Packer.   Nailing Your...