Content Marketing in Australia 2015 – Are you creating content worth sharing?

At a recent event hosted by Livefyre, Neal Mann, digital strategist for News Corp Australia posed a challenging question – would you share the last piece of content that you created? Answering his own question, Neal revealed the single largest challenge facing Australian brands and marketers using content marketing as part of their strategy: Most people don’t...

Creating a sustainable food culture with @OzHarvest for #ThinkEatSave

In 2013, OzHarvest set themselves the goal to “feed the 5000” using rescued food. And after that first successful initiative, in 2014, the aim was to grow the one-day event significantly. For ThinkEatSave, OzHarvest partnered with with the United Nations to tackle the issues of food and nutrition security and sustainable food systems. Some of the nation’s top...

Why One in Ten Australian Children Live with Disadvantage and We Don’t Do Anything About It

We hear empty promises all the time – from our cultural, political and business leaders. They pass over the airwaves, across the internet and through our minds. In many instances, we filter them out – discard them as spin doctoring or static in an already-too-noisy world. Often these claims are backed up by statistics or a number – $10 billion worth of...

The Many Colours of Digital Disruption

From almost any angle, businesses are under pressure. Connected customers are out-flanking business efforts to control the flow of goods and services and manage relationships in an increasingly connected economy. The global economy continues to struggle under the weight of misguided policies, sovereign debt and an entitled corporatocracy that aims to “maximize...

Disruption is the New Normal – The Internet @ December 2012

There are few trend reports that generate the kind of excitement that Mary Meeker is able to elicit. The well known partner at VC group Kleiner Perkins Caulfield and Byers has just released a year-end update to her 2012 internet trends presentation. It is an 88 slide information overload that will provide plenty to ponder during your holiday break. There are,...

Funnel Conversion: Make it About Your Customers

It’s one thing to have a marketing insight, but quite another to do something valuable with it. Living as we do with an abundance of data, what marketers increasingly need is a way to filter the information, distil it for insight and apply their business and brand knowledge in a way that creates value for both the business and their customers. But where do you...