Digital and the Future of Marketing

When we think of the future of marketing, we often think of our customers. What trends are they adopting? Which devices? Where are they and how can I reach them? But there’s a double-sided impact to the future of marketing – and that is to do with the future of marketers. There have been some massive improvements in the world of technology – with automated...

Google Goes Back to the Garage with Alphabet

When a company the size of Google makes a massive change in their structure and the way that they do business, it’s big news. Today, Google announced the formation of Alphabet, a holding company that will stable the portfolio of companies formerly known as “Google” – giving the organisation potentially a new lease on life and a new direction – or series of...

Surprising differences between B2B and B2C marketing

The Econsultancy and Adobe report on  “B2B Digital Trends 2015” is based on a survey of more than 800 global B2B digital marketing professionals. Seeking to understand the key priorities, trends and challenges for B2B digital marketing, it contrasts the B2C focus to reveal  similar priorities – but with a couple of key differences. First up, the “no surprises”:...

Retail Disrupted-Consumers Get Smarter says IBM Study

I have a love-hate relationship with shopping. Actually, when I think about it, I quite like shopping as an experience. What I don’t like the way retail transforms that experience. You see, retail shopping is filled with frustration: There’s no or limited stock Loyalty programs are more of a burden than a benefit The digital experience is out-of-kilter with the...

Qantas Hackathon: Feels Like Innovation

After a busy first day of briefings and coding, the stage was set for the last, desperate rush to the midday deadline. Pitches were scheduled and rehearsed, last minute bug fixes were released and some even found time for a relaxing morning tea. But what, really could be created in a mere 24 hours. Would it be useful? Interesting? Would there be true innovation...

The Inaugural Qantas Hackathon

Held over the weekend of 30-31 May, we’ve been working with Qantas to host a hackathon that brings together teams of developers from across the country. How will these innovations play out? What will the teams deliver? Only time – 24 hours to be exact – will tell. Here’s the wrap of the first day. [View the story “Qantas Hackathon – Day 1...