Getting Started with Online Marketing

Over the last couple of years I have developed checklists galore, but some of the most useful have been the most simple. One in particular I use when setting up a new blog or website. It steps me through the process of establishing a digital footprint – the spaces in which your online conversations and interactions will take place. And while these checklists...

Getting to Know robots.txt

We all love visitors to our websites. We love the recognition, the sense of connectedness and the thrill of fame on whatever scale we happen to achieve. There is also a fascination with the numbers, pure numbers – where visitors came from, how they found our sites and what they are interested in. All this is good. The tingle of recognition ignites our passions...

Digital 101 – 20 Things About the Internet

Very early on I had an interest in computers and computing. I wrote some BASIC programs using a Vic 20 and later a Commodore 64. I had a VZ200, tape drive and some extra RAM and would spend hours trying to create a Star Trek style adventure game. When I worked as a trainee accountant, I used my programming knowledge to create a lease accounting program. It...