Digital rule #1: Don’t host where you register

One of the challenges of digital strategy is that you are – in most instances – wedded to a history of previous technology decisions. So while you may come in to an organisation to overhaul the strategy, you might find yourself constrained by some bad search engine optimisation, platform and publishing choices or hosting restrictions. Generally...

Reputation Even Over a Resume: Why Personal Branding Matters in 2016

Take a moment to look back over your career. Even if you are “new” to the workforce, you’re likely to see a hotchpotch of connected experiences. There will be paid and unpaid work, some volunteering maybe. You’ll have passion projects that took weeks or months of your time – like the time you decided to build your sister’s website to save her money, only to...

New Course: Mastering Twitter for Business this Weekend for Free

https://www.youtube.com/watch?v=l2d-ZVSiqjI UPDATE 2: Thanks for the great feedback via Twitter and email. I am pleased you are finding the course useful. As we have already hit the limit on the previous discount coupon, I have released another code. Use THIS LINK before midnight on Sunday to enrol. UPDATE: The special 100% discount sold out. But I have...

Selling on the Web – Landing Pages that Work

While brand websites attract the lion’s share of marketing budgets, the great, largely hidden, power of selling on the web is driven by landing pages. How do landing pages work? I prefer to create landing pages with a single job in mind – to help the web visitor take the next step in the buyer’s journey. That may mean: I want to change our relationship so that...

Don’t Throw Out Marketing Skills with the Digital Bathwater

The marketing skills gap is a hot topic right now. No matter how many clients, colleagues or competitors that I speak with, it’s clear that the marketing industry is facing a skills crisis. And the questions and discussions are often the same: Do we have the right people? How do we understand data and put it to work? Do we have the right technology? What do we...

Tell the Story of Your #BigData with QuillEngage

Big data, small data, analytics. Blah blah blah. It all sounds like a load of waffle, right? At least until we find a thread of narrative running through the information. For many of us, the closest we are likely to get to a large amount of usable data is on our own websites. And believe it or not, even small amounts of web traffic, visits, comments on a blog...