Generating Leads with Infographics

Generating Leads with Infographics

Apr 10, 2019

Visual content attracts people to your site and services. But visual content – and in particular – infographics -have a very specific job to do. They have to help progress your customer’s journey. Around 60% of customers have already done research and are thinking about buying by the time they find your website. This means: 60% of your visitors need...

Demand Generation and the New Marketing Order with Carlos Hidalgo

Despite numerous attempts to live stream a discussion on demand generation with author Carlos Hidalgo, I was forced to revert to Plan B. And Plan B involved a cup of coffee, a quiet room and a Skype video call with CEO of the B2B demand strategy firm, Annuitas, and upcoming keynote speaker at the B2B Marketing Leadership Forum in Sydney, Australia. Having read...

Join Me and Carlos Hidalgo and Meet the Modern Buyer

Marketers are doing more, spending more and creating more – yet only seeing marginal results. These days, B2B marketers need to transform the way they do the work of marketing. It’s about changing culture, thinking about demand generation in a new way and thinking from the outside-in to focus not on what and when we want to sell to customers but to understand...