If You Can Only Try

Living, as we do, in a time of rapid change. Of transformation and uncertainty. It can be difficult to see what our long term future holds. You can see it in the words we use to describe our lives. These words are flat. Uninspired. Transactional. We have entire governments swept to power on the back of the laziest of phrases and political slogans masquerading...

Bursting the Blandness Bubble

So much advertising is bland, characterless, unimaginative. It makes me wonder how agencies are briefed and sometimes why. But it’s easy to live in a bubble and only see what you are directed to see. Some days you need to burst that bubble. You are...

Game Changers: So Bad it’s Good

Is this ad, “The Game Changers” from the Department of Finance, the worst waste of taxpayer’s money or the most ingenious? Clearly performed by members of the Australian Public Service and not by professional actors, the dialogue comes across as clunky and cliched. Creative Edge’s Dee Madigan calls the ad “hilariously bad”....

Mean Tweets–The Greens’ Sarah Hanson-Young Tweets Back

Public figures attract a lot of bile on social media. But there is a special kind of hatred that seems to be reserved for politicians – especially female politicians. The very public campaigning against Australia’s first female Prime Minister, Julia Gillard, will certainly be remembered for the dog whistling and sexism that passed for public debate. It marked a...

Content Marketing in Australia 2015 – Are you creating content worth sharing?

At a recent event hosted by Livefyre, Neal Mann, digital strategist for News Corp Australia posed a challenging question – would you share the last piece of content that you created? Answering his own question, Neal revealed the single largest challenge facing Australian brands and marketers using content marketing as part of their strategy: Most people don’t...

ADMA-Telstra Young Marketer and Young Creative of the Year Finalists

There was a time where I wore a rather cynical hat when it came to awards. I’d look at the projects that won and the effort that would go into creating the award pitches and see holes, sub-standard work or missed opportunities. But with more experience on both client and agency sides, I am far more forgiving. And sometimes astounded or amazed at the work that...