Brands — Are Bloggers in Your Sights?

From the outside, the “blogosphere” is a weird, anarchic and slightly self-obsessed world. With over 70 million blogs and countless thousands starting up each day, it is little wonder that most brand managers, marketing directors and CEOs have no idea where to start. But have you thought about it? Who are these people who write blogs? And how would...

SAP Communities Support the World Food Program

Support the World Food Program Originally uploaded by Edu-Tourist We all continue to debate the merits of Web 2.0 and social media. Various pundits proclaim the end of Web 2.0 and the demise of blogging while others extol the virtues of digital conversation and the opportunities it presents for forms of social activism. But I firmly believe that we are still in...